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HubSpot did a recent study on company blogs. They surveyed 167 professionals who were involved in or were familiar with their organization’s marketing process. They discovered two key findings:
- Companies that spend more money and effort on inbound marketing experience a lower cost per lead.
- Inbound marketing activities contribute a significant portion of sales leads.
I’m not going to go into too much detail about these findings because you can just hop on over there to read it yourself. It’s great to see some stats on the usefulness of social media as a marketing tool. Everyone agrees that social media is important but there’s no real statistics to back it up. If there’s no evidence that online marketing improves ROI, it’s hard to get the company involved. I’ve always thought companies should think of social marketing like the telephone or email. It doesn’t directly impact the bottom line but try running your business without it.
Note: HubSpot differentiates inbound marketing (blogging, SEO, and pay-per-click) with outbound marketing (direct mail, trade shows).
