Party InvitationPardon this interruption to the 2009 Social Media Prediction series as we break for a quickie PoD Review.

If you haven’t used Socializr yet, I urge you to check this company out. One of the things book publicists do all the time (maybe too much!) is to worry about events. Our authors want events, our publishers want events, our readers want events, etc. etc. Socializr is a great tool that allows companies to create profiles and CREATE THEIR OWN INVITATION TEMPLATES. That means, all an author (or a rabid fan) has to do is to click on a link and an invitation that you designed yourself can be used to organize their own book event. What a way to keep some control over your book’s brand. And users can even incorporate video and music into the invitation, link an account to Facebook, and more. Forget Evite. Have you ever tried to speak with their customer service team? DON’T DO IT. It is an exercise in epic failure. Socializr is a welcomed breath of fresh air on a hot and smoggy day.